Summer Fashion Trends

Beach Girl

Put away those winter outfits and accessories, it’s time to let your summer wardrobe shine! Our fashion retailers at South Edmonton Common are busy stocking up the latest summer trends, which include a mix of styles, colours, and patterns.


H&M (1404 – Parsons Road NW, Edmonton, AB)


Reds, yellows, and greens used to be the go-to colours for an eye-catching outfit. This summer, we’re talking more subdued colours such as maroon, burnt umber, and pantone green. H&M in South Edmonton Common is your destination for these colours.


J. Crew Factory (1430 – Parsons Road NW, Edmonton, AB)

Gingham made its comeback this spring, and the trend is sticking around for the summer. It’s a pattern that gives off a flexible retro vibe so you can wear it for almost any occasion you like. Stock up on gingham at J. Crew Factory in South Edmonton Common.


Banana Republic Factory (1445 – 99 Street NW, Edmonton, AB)

Accessories don’t have to be boring – they’re supposed to spice up your outfit! These marble-coloured glasses from Banana Republic Factory in South Edmonton Common are the perfect addition to your summer style, and they also protect your eyes from harmful UV rays!


Motherhood Maternity (9765 – 19 Avenue NW, Edmonton, AB)

If you’re a trend-setter, skip the florals this summer and head straight for the geometric prints. This dress from Motherhood Maternity in South Edmonton Common adds a psychedelic boldness with a burst of colour!

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